VIBe Magazine Front page Analysis

The magazines masthead is "VIBe" this is written in Baby Blue. Baby Blue is a common colour used amongst both Males and Females as a Unisex colour. Vibe is a common word associated with music and rhythm. This word usually is used when referring to music that is associated with the younger generation because it is a colloquial (slang) word. The use of Colloquialism helps me to confirm that the age range will be between 12 and 25. the Magazine will also be including both genders so there is no gap in the market.

In the magazine the text is quite bold and informal which indicates that the magazine is aimed at slightly younger audiences who have different or less traditional thoughts and views of society compared to the slightly older group of audiences who have more traditional views of society.

The word swagger is written across the bottom left of the front cover like graffiti was sprayed over the cover to symbolise arrogant and rebellious behaviour.

The main image on the front cover is of Usher. mise-en-scene is used to represent the Hip hop culture through the use of items worn by Usher to create a brand identity. Usher is wearing dark sunglasses to hide his facial expressions so he can be seen as mysterious.

He is also is wearing an oversized wrist watch on his hand which connotes that he is wealthy

The Magazine front cover uses words and phrases like the Truth about boy bands to hook the reader in to make them feel as if the content of the magazine would be worth reading and therfore purchasing.

The Magazine uses 4 main colours  Baby Blue, Yellow, Black and Red in its front cover, the reason that Red, Yellow and Baby Blue is used is because the colours are vibrant and generally appeal to the younger target audience. The Baby Blue is also used to catch both genders attention as it is represented as a unisex colour. The main use of the black is to contrast against the text to make it stand out even further.

There are a few more conventions that are present on the front cover of the Music Magazine such as a barcode, issue name and the website address.